
WHOLE is a strategic design and innovation company.
We partner with visionary leaders to navigate change, shape new opportunities, and drive meaningful outcomes.
PARTNERS WE'VE WORKED WITH









HOW WE WORK
Our experience ranges from social innovation to SaaS, with partners including Fortune 500s, city and federal agencies, startups, foundations and nonprofits. We focus this breadth of expertise on three verticals and their strategic interplay.
Climate & Sustainability
Health & Wellbeing
Economies & Exchange
PRACTICE AREAS
We see strategy and innovation as living processes refined through feedback loops. Our three practice areas equip your organization to see clearly, act intentionally, and test your processes and offerings to ensure they increase the value transfer between thinking and doing, allowing for good ideas to surface anywhere and ensuring that strategy is always grounded in reality.
WHOLE Industries
Illuminate opportunity and trace where change is flowing. Map emerging signals, clarify opportunity spaces, and explore long-view possibilities to not just react to change, but shape it.
- What future are we creating?
- How do we stay oriented in the face of uncertainty?
- What is the context in which our work will happen?
WHOLE Services
Frame the opportunity, then operationalize the vision through human-centered design research and service innovation to improve how people experience your organization, inside and out.
- Where should we focus?
- What are our opportunities and which ones do we prioritize?
- What methods and processes best suit the opportunity?
- What does meaningful innovation look like for the people we serve?
WHOLE Labs
Experimentation and feedback loops grounded in the people and reality of your offerings. Test the tools, methodologies and practices to uncover unmet needs, break down challenges, and test bold ideas in practical, measurable ways.
- Do our actions and strategies align and run towards the same goals?
- Are our strategies taking us where we want to go?
- What does human centered implementation look like?
CAPABILITIES
Strategic Design & Innovation
Break out of silos, gain new perspective, reimagine whats possible, form new playing fields and spaces.
- Service design and mapping
- Digital transformation
- Scenario design
- Vision and mission design
- Concepting and prototyping
- Strategic foresight
- Systems thinking
- Co-design
Workshops & Facilitation
Co-create a vision, identify priorities, build modern capabilities, de silo organizational knowledge and practices, and build alignment across the organization and stakeholders
- Design thinking
- Design sprints
- Process mapping
- Journey mapping
- Vision & mission workshop
- Futures mapping
Research & Insights
Identify opportunities, understand context, map landscapes, and reduce risk.
- Discovery
- Human centered design and customer/employee experience research
- Strategic positioning research
- Field studies
Coaching & Advisory
Support and advisory to get perspective and maintain clarity amid complexity and change.
- Personal and leadership coaching and advisory services
- Individual, one-on-one
- Group structures, facilitated
TESTIMONIALS
Your deliverables have become immediately useful, with the Advisory Board this morning deciding we have to take a focused approach (as opposed to a full scale approach) based on your research and conversations… Your work did a nice job of distilling the main things to be thinking about and giving the next thinking shape.
I was continuously impressed by Lauren’s ability to quickly and deeply understand the user problems at hand using both quant and qual methods, to effectively communicate her findings, and make data-informed strategic recommendations to a wide variety of stakeholders… As a product person, it’s like finding gold to have a creative partner who understands the broader business and technology at hand.
Lauren is a thoughtful listener, and she pairs it with broad business acumen and a native sense of how to reframe your thinking to productive ends… She’s helped me think through my leadership style, where I find excitement and where I find frustration, and how to improve. This has had a measurable impact on my business, my happiness, and my life.
Lauren is an accomplished leader skilled at using user research to create clarity and translate that clarity into actionable organizational strategy. While design strategy and innovation sometimes seems amorphous, Lauren possesses the ability to drive concrete changes and business results.
GET IN TOUCH
hello [at] wearewhole [dot] com
Send us your information and what you’re interested in, and we’ll be in touch within two business days.
DESIGNERS, RESEARCHERS, STRATEGISTS, TECHNOLOGISTS, GENERALISTS: Are you interested in becoming a contributor in the WHOLE network? Share your work and interests with us here.