
WHOLE is a strategic design and innovation company.
We partner with visionary leaders to navigate change, shape new opportunities, and drive meaningful outcomes.
PARTNERS WE'VE WORKED WITH









HOW WE WORK
Through strategic design, intentional technology and thoughtful collaboration, our work aims for sustainable and social transformation. We approach change and challenge as invitations to ask meaningful questions; to not just solve problems but to respond to their underlying drivers. We approach each project as a sandbox to map opportunity and explore facets of more whole futures.
Our experience includes working from social innovation to SaaS, with partners ranging from Fortune 500 to nonprofits. We focus this breadth of expertise on three verticals and their strategic interplay.
Climate & Sustainability
Health & Wellbeing
Systems of Exchange & Economies
PRACTICE AREAS
Our three practice areas equip your organization to see clearly, act intentionally, and test your processes and offerings to ensure they add value in the real world. That’s because we see strategy as a living process that’s shaped by diverse inputs, tested in context, and continually refined through action and feedback loops. Whether you’re exploring long-term possibilities, redesigning how people experience your offerings, or assessing if that big idea has legs, our work seeks to increase the value transfer between thinking and doing, allowing for good ideas to surface anywhere, and ensuring that strategy is always grounded in reality.
WHOLE Industries
Illuminate opportunity and trace where change is flowing. Map emerging signals, clarify opportunity spaces, and explore long-view possibilities to not just react to change, but shape it.
- What future are we creating?
- How do we stay oriented in the face of uncertainty?
- What is the context in which our work will happen?
WHOLE Services
Frame the opportunity, then operationalize the vision through human-centered design research and service innovation to improve how people experience your organization, inside and out.
- Where should we focus?
- What are our opportunities and which ones do we prioritize?
- What methods and processes best suit the opportunity?
- What does meaningful innovation look like for the people we serve?
WHOLE Labs
Experimentation and feedback loops grounded in the people and reality of your offerings. Test the tools, methodologies and practices to uncover unmet needs, break down challenges, and test bold ideas in practical, measurable ways.
- Do our actions and strategies align and run towards the same goals?
- Are our strategies taking us where we want to go?
- What does human centered implementation look like?
SERVICES
Strategic Design & Innovation
Break out of silos, gain new perspective, reimagine whats possible, form new playing fields and spaces.
- Service design and mapping
- Digital transformation
- Scenario design
- Vision and mission design
- Concepting and prototyping
- Strategic foresight
- Systems thinking
- Co-design
Workshops & Facilitation
Co-create a vision, identify priorities, build modern capabilities, de silo organizational knowledge and practices, and build alignment across the organization and stakeholders
- Design thinking
- Design sprints
- Process mapping
- Journey mapping
- Vision & mission workshop
- Futures mapping
Research & Insights
Identify opportunities, understand context, map landscapes, and reduce risk.
- Discovery
- Human centered design and customer/employee experience research
- Strategic positioning research
- Field studies
Coaching & Advisory
Support and advisory to get perspective and maintain clarity amid complexity and change.
- Personal and leadership coaching and advisory services
- Individual, one-on-one
- Group structures, facilitated
WHAT DRIVES US
At WHOLE Innovation and Design, “whole” is an ethos that underscores all we do, as a principle for our ways of working, and the quality of outcome and experience we seek to create.
New futures become possible when working toward wholeness. It’s an act of imagination and of integration. To be whole is to hold complexity and to acknowledge the parts of a system. To create with those that are impacted by the problem and the solution. To create whole offerings is to be values- and value-driven. Whole futures are built in context, in relationship and through practice.
Founded by Lauren Sinreich, WHOLE is a network of designers, artists, strategists, and technologists seeking to create more whole futures in this era of change, uncertainty and opportunity. Drawing on more than two decades of experience working across social innovation, technology, systems change, and human-centered design, Lauren has guided Fortune 500s, foundations, government agencies, and cross-sector coalitions through moments of transformation.
GET IN TOUCH
hello [at] wearewhole [dot] com
Send us your information and a bit about what you’re interested in, and we’ll be in touch within in two business days.
DESIGNERS, RESEARCHERS, STRATEGISTS, TECHNOLOGISTS, UNICORNS: Are you in becoming a contributor in the WHOLE network? Share a bit about your work and interests here.